The Products

What Is Actually in the Catalog: 46 Products Families Reorder

Before a committee votes on a supplement fundraiser, somebody always asks the sensible question: what are we actually selling? Here is the whole catalog by category, with real member prices, and the one distinction that matters more than any of it.

Misty Gaunt Fundraising partner, GoodFundraising.org 615-414-3837

Eight categories, and the split to pay attention to

The catalog runs to 46 products across eight categories: vitamins and minerals, greens and superfoods, protein and fitness, CBD and hemp, sleep and focus, skincare, wellness and hormones, and pets. Member prices run from $9.50 to $39.95.

A committee looking at that list will naturally sort it by what sounds appealing. Sort it a different way instead. Split it into things a household buys again every month and things a household buys once and then not for a while.

That split is the whole fundraising story. Your group earns 20% of every first order and 10% of every reorder afterward. The first percentage is paid on anything. The second only ever gets paid on products that run out.

The monthly repeat categories

These are the ones that empty out on a schedule. If your fundraiser is going to have a recurring line worth reporting, most of it will come from here.

Vitamins and minerals

The core of the catalog and the most reliable repeat purchase in it, because a daily capsule has an obvious end date. Bio-Active Complete Multi-Vitamin for Men is $12.95 at member price against $19.95 retail. Organic D3-K2 2000 is $9.50 against $19.95. Ultra Magnesium Complex is $9.95 against $19.95. Probiotic Gut Support is $17.95 against $34.95. Organic Children's Multi-Vitamin Gummies are $15.95 against $29.95, and gummies in a house with kids disappear faster than anything else in the catalog.

Greens and superfoods

Powders in a tub, taken daily, gone in a month or so. Super Greens and Super Reds are both $19.95 at member price against $34.95 retail. Organic Coffee is also $19.95 against $34.95, and coffee deserves special mention: it is the only thing in the catalog that a household genuinely cannot postpone. People who switch their coffee reorder without thinking about it.

Protein and fitness

Whey Protein Isolate is $39.95 at member price against $49.95 retail, the smallest gap in the catalog and also its most expensive item. There is a plant-based protein alongside it, plus creatine and amino products. This category repeats reliably for the people who use it and not at all for the people who do not, so read your community honestly. A high school with a serious weight room is a different market from an elementary PTO.

Pets

A pet multivitamin is a monthly consumable in exactly the same way a human one is, and it reaches a group of supporters nothing else in the catalog touches. Plenty of people who will not buy greens for themselves will buy something for the dog.

The occasional categories

These matter, and they matter differently. They tend to produce larger or more interesting first orders, which is where the 20% lives, but you should not build a recurring forecast on them.

Skincare

Herbal Radiance Enriched Toner is $11.95 at member price against $29.95 retail, one of the widest gaps anywhere in the catalog and an easy first order for that reason. Skincare does get replaced, just on a longer and less predictable cycle than a daily capsule.

CBD and hemp

Worth a moment of candor. Some committees will not want this category represented in a school fundraiser at all, and that is a reasonable position for a board to take. Participants share a link to the whole catalog, so if this is a sensitivity in your community, raise it in the meeting rather than after the launch.

Sleep and focus

Patches and similar formats, typically bought for a specific reason and used as needed. Repeat behavior here varies enormously by person, so treat it as first-order revenue and be pleasantly surprised if it recurs.

Wellness and hormones

Essential Oils are $29.95 at member price against $69.95 retail, the largest absolute saving in the catalog and a strong gift purchase. Collagen Peptides are $29.95 against $49.95 and sit somewhere between the two halves of this article: a committed user replaces it monthly, a curious one buys it once.

The full product list has all 46 items with current pricing. It is worth sending to your board before the meeting rather than describing it from memory.

What a committee should actually decide

Not which products to promote. Participants share a link to the whole catalog and buyers choose for themselves, so there is nothing to merchandise and no order form to design.

What you should decide is whether your community's natural buying overlaps with the repeat categories. A group whose supporters mostly buy essential oils as gifts will see a decent launch and a quiet spring. A group whose supporters switch their vitamins, their greens and their coffee will see a smaller launch and a line that keeps arriving. The second one is the better fundraiser even though it looks worse in week one.

The pricing logic underneath all of this is explained in why selling near cost makes a better fundraiser, and it is the piece that makes the reorder behavior believable rather than wishful.

Misty Gaunt

Misty helps schools, teams, churches and nonprofits set up recurring fundraisers through LiveGood. She will look at your roster and tell you whether the model fits before you commit to anything. Call or text 615-414-3837.